While you want to get your web site indexed in as many search engines as possible, there is no doubt that getting indexed by Google should be your top priority. Many web site owners make a good share of their money from visitors who find their site from a link in Google. So, how does your site work its way towards the top in Google? By raising your Page Rank (PR)

The key to getting a good PR is to acquire links from other sites that have a PR that is at least equal to yours if not higher. But not just any link will do. Google is also starting to pay attention to the content on the IBR pages. If it is determined that the content on the page providing the IBL has no relationship to the content on your page it will be ignored. If Google detects a pattern of this on your site, you could end up getting penalized and perhaps losing your PR altogether.

Because it takes so much time to find content-related sites that have good PR and arrange a linking agreement, webmasters are turning to automated link exchanges to do the hard work. These exchanges work by pre-registering webmasters who are willing to exchange links with other related sites. When you join you simply provide some basic information about your site and its category and our automated link exchange service does the rest. You end up with potentially hundreds of quality sites linking to yours, and your PR goes up as a result!

A key part of any website’s search engine optimization (SEO) strategy depends upon creating and maintaining a successful link exchange program. When the pages on a site have a number of inbound links from other high-quality and relevant web pages, the increase in page Rank (PR) lifts the linked pages higher in the search engine results pages (SERP).

All easier said then done, I’m afraid. That’s because the process of identifying and negotiating with ideal link exchange candidates is time-consuming and frustrating! It goes like this:

1. A great deal of time and effort gets expended in searching Google using the keywords that are relevant to the site that wants to initiate the link exchange.

2. As potential link candidates are discovered, additional time is spent determining the site’s Page Rank.

3. If the Page Rank is acceptable then even more time is spent visiting each site in order to determine whether or not the content on that site is relevant.

4. Then, the webmaster of the link exchange candidate site offers to make a link exchange. This step alone can take days depending upon how responsive the other webmaster is. My experience shows that very few webmasters answer their e-mail quickly, if at all, and even fewer are interested in exchanging links.

5. Once a candidate site is identified, and both webmaster have agreed to exchange links, those links must be developed and posted on each other’s site.

This entire process must be repeated for every potential link exchange partner that was identified. This is a process that could take weeks or months. Plus, it is not a one-time job. That’s due to two reasons:

1. Links disappear. They disappear either because the other site goes offline for any number of reasons, or the other webmaster scammed you and removed your link once you posted his or hers.

2. There must be a slow but steady increase in the number of links exchanged in order to foster a continuing increase in Page Rank.

A webmaster who is determined to execute and maintain a quality link exchange strategy can plan on investing at least 10 hours per week, or more, depending upon the size of the site! That’s a lot more time than the average webmaster has to spend, especially if the website is a part-time endeavor and he or she has a full-time job to attend to as well. And remember, link-building is just part of a webmaster’s duties. There are so many other tasks that demand time as well.

That’s why more and more webmasters are turning to our automatic link exchange services to handle the grunt work for them. automatic-linkexchange.com works by pre-registering webmasters who want to exchange links. All sites are categorized by topics. When a new member joins, he or she simply picks the best category for their web site and the linking pages are automatically created. The exchange keep tracks of the availability of all links and non-working links are automatically removed.Look into our automatic link exchange options if you don’t have 10+ hours a week available to do it all yourself!